Do you call yourself a chocoholic? Do you know all the health benefits of chocolate? Can you tell premium quality chocolate apart from the rest? If you can, then you’re well on your way to becoming a connoisseur. If you can’t, well here’s a start. Before you start calling yourself a connoisseur, you need to know how to properly taste chocolate. So get ready to use your senses.

Purdy's Chocolatiers  

Purdy's Chocolatiers.   Left to Right:   Todd Taranov, Ed Andres, Ross Pearson, and Gary Mitchell.

Our Passion Science of Chocolate Sustainable Cocoa Farming


The first step to tasting like a connoisseur is using your sense of smell. Open the package and bring the chocolate close to your nose to smell it. Does the chocolate smell strong or is it subtle? Do you detect any other scents – such as vanilla, any spices, or fruit flavors? If you’re having troubles detecting the scents, lightly rub your thumb against the chocolate to warm it up, and then try smelling the chocolate again.


The appearance of a piece of chocolate can tell you a lot about its quality. If you see a white coating on chocolate, this is a good indication that the chocolate has bloomed – which usually results from improper storage or tempering. Look for air bubbles on the surface of the chocolate – premium quality chocolates shouldn’t have air bubbles as during the production process they would have been forced out. Color is not a good indicator of quality, as the type of bean and chocolate can affect the color. For instance milk chocolate is matte, where as dark chocolate is usually shiny. The rule of thumb however is that overall the chocolate should have a nice sheen to it.


If it's a solid piece of chocolate, break the piece in half. Can you hear a “snap” sound when it’s broken? Quality chocolate will break easily and neatly – if it’s brittle or soft, the chocolate may be either old, or improperly stored. Note: dark chocolate will break more easily than milk, due to the milk content in milk chocolate.


High quality chocolate will melt with your body temperature. Hold a piece of chocolate between your thumb and index finger and gently rub. Once the chocolate begins to melt, feel the texture – is it soft or hard? Grainy or velvety?  You want to look for smooth texture and fine particles for premium chocolate quality.


Now you’re ready to taste the chocolate. Put a small piece in your mouth – the recommended size is about 7 grams (the size of the Purdy’s chocolate logo). Let the chocolate sit on your tongue and begin to melt. Breathe in through your nose to invigorate the flavors and see if you can detect any notes. Now chew the piece three to five times and concentrate on the taste and texture. Is it spicy, sweet or salty? Fruity or nutty? Can you tell which fruits? Is it earthy? Use all the regions of your tongue and challenge yourself to identify all the various flavors. Note: if you’re tasting several different pieces of chocolate in one sitting, make sure to have a palate cleanser on hand between each tasting. We recommend room temperature water and unsalted crackers

Pairing Chocolate and Wine

Wine PairingsNow that you know how to really taste chocolate, you’re ready to learn how to pair chocolate with the perfect drink…wine! Two of life’s greatest pleasures, also make the most delightful combination. There are two ways to set-up your wine and chocolate pairing combinations – pair based on complementary flavors or pair based on contrasting flavors.

For complementary combinations, we recommend pairing dark chocolate with red wine; and pairing milk chocolate with white wine. One rule of thumb to remember is to choose a wine that is at least as sweet or sweeter than the chocolate. If you’re tasting a variety of chocolate with different wines, start with the lightest pair and work your way up to full-bodied flavors – ie. white chocolate first, then milk and end with dark chocolate.For contrasting combinations, the different flavor notes can combine to offer a surprisingly delightful taste.

Any chocolate and wine tasting should be approached with an open mind – you want to enjoy the experience, and you shouldn’t feel like there is a right and wrong combination. These are just some guidelines, so go ahead and begin experimenting.


Pair with…

Perfect Purdy’s chocolate

White chocolate




White Chocolate Cameo -


Classic 9 Milk Chocolate Bar – Purdy’s own blend of milk chocolate

Milk chocolate

Pinot Noir


Sparkling Wine or Champagne


Dessert Wines

Sauvignon Blanc

Milk Chocolate Logo – solid milk chocolate that is sure to be a favorite


Milk Chocolate Almond Cluster – the nut and chocolate combination will be divine with any wine


Himalayan Pink Salt Caramels – wake up your taste buds with a little salty and a little sweet

Dark Chocolate


Tawny Port



Cabernet Sauvignon

70% Dark Chocolate Blueberry Almond Bar – all the antioxidants in this bar combined with the goodness of wine make a healthy combination


Petite Chocolat – 70% dark chocolate with a beautiful ganache centre


88% Dark Chocolate Bar – for the very bold, this dark chocolate is intense in cocoa flavor