A SWEETHEART OF A MATCH: PURDY’S TRUFFLES AND MISSION HILL ICEWINE
British Columbia’s premier winery and chocolatier
collaborate to craft the quintessential Canadiana treat
OKANAGAN VALLEY, BC – January 27, 2010: Mission Hill Family Estate
and Purdy’s Chocolates are pleased to announce the co-creation of
Purdy’s Icewine Truffle.
Each exquisitely handcrafted Purdy’s truffle is infused with luscious
Mission Hill Vidal Icewine. A delectable dessert for the sensory
adventuresome and an ideal treat for Valentine’s Day romantics, the
Icewine Truffles are sold individually or with assorted Purdy’s Truffles in an
elegant gold box, which are available at Purdy’s retail stores in British
Columbia, Alberta and Ontario as well as on purdys.com for $12.95 for
130g.
“Cultivated on our Naramata Ranch vineyards, the Vidal Icewine grapes
burst with honey aromas and tropical notes on the palate, creating an ideal
pairing with Purdy’s rich, artisanal chocolates,” says Mission Hill Family
Estate Chief Winemaker John Simes.
"Purdy’s chocolate combined with Mission Hill’s Vidal Icewine make an extraordinary combination,”
says Purdy's Chocolates Head Chocolatier Gary Mitchell. “The numerous flavour notes complement
each other so well that the Purdy’s Icewine Truffle delights the taste buds and satisfies the senses."
Both Purdy’s Chocolates and Mission Hill Family Estate are iconic Canadian brands that stand for
quality and authentic, luxurious indulgences. Created in this spirit, Purdy’s Icewine Truffles are a
distinct treat for fine wine and chocolate lovers. Complimentary samples of the Icewine and Icewine
truffles will be available for tasting Valentine’s weekend on February 12-13 at the BC Liquor
Distribution Branch Ambelside and North Vancouver Westview stores.
ABOUT PURDY’S CHOCOLATES
Since 1907 Purdy’s Chocolates has been delighting chocolate lovers near and far with hand crafted,
premium chocolates. Family-owned and operated since 1963, Purdy’s chocolates are still made in its
famous Vancouver factory kitchen using only the finest ingredients from around the world – chocolate
from Belgium, ginger from Australia, cashews from India and dairy products delivered fresh daily from
farms across Western Canada. With a reputation for premium quality chocolates, a culture of
innovation, creativity and customer service, Purdy’s Chocolates is Western Canada’s largest and
Canada’s second largest retailer of specialty chocolate. Visit www.purdys.com for more information.
ABOUT MISSION HILL FAMILY ESTATE
Located in the heart of British Columbia's Okanagan Valley, Mission Hill Family Estate is world
renowned for its award-winning wines, stunning setting and architecture, and its Cuisine de Terroirbased
Terrace Restaurant. Majestic mountains, scenic lakes and lush orchards encase the winery's
dramatic architecture and culminate in a setting that celebrates wine, food and the arts. With
sustainable practices that ensure care for the environment, and a timelessness that respects the
family's European heritage, guests experience the height of winemaking in an incomparable lakeside
mountaintop winery. Visit www.missionhillwinery.com for more information.
ABOUT ICEWINE
Icewine originated in Roman times where grapes were not harvested until after the frost. Today,
icewine production meets exacting criteria. This precious liquid is widely sought after by culinary and
drink experts around the world. Canada requires that the grapes be naturally frozen on the vine at a
minimum of -8°C and at 35 Brix sweetness level or higher. The frozen grape’s long hang-time and
gentle pressing produces small quantities of juice with a rich concentrated fruit flavour, high natural
sweetness and well-balanced acidity.
Mission Hill’s 2006 Reserve Vidal Icewine is available for $49.99 for 375 ml at:
-Mission Hill Family Estate winery
- British Columbia’s Liquor Distribution Branches
- Artisan Wine Stores in Metro Vancouver and Victoria
- select fine wine shops across British Columbia and Alberta
- in Ontario through Mission Hill’s private order website: www.missionhillontario.com
- online at www.missionhillwinery.com
CONTACT:
Samantha Bahrini
Purdy’s Chocolates
604.301.4418
samantha_b@purdys.com
Lori Pike
Mission Hill Family Estate
604.808.6655
lpike@missionhillwinery.com
|