In 1914, US President Woodrow Wilson officially declared that Mother's Day would be celebrated yearly on the second Sunday in May.
And it mostly happened because of the efforts of a mother and daughter.
In the 1850s, Ann Reeves Jarvis, a women's organizer in West Virginia, created special work clubs to help other women come together and share their experience with childbirth and child rearing, in the hopes of reducing infant mortality.
Later, these same women cared for wounded soldiers on both sides of the American Civil War.
After Ann Reeves Jarvis's death in 1905, her daughter Anna organized the first Mother's Day in 1908 in her home in West Virginia.
Anna had a substantial inheritance and she never married. Instead, she invested her funds and tireless energy into honouring her mother's memory by promoting Mother's Day.
Soon, other women throughout the US began hosting Mother's Day events, and it gained momentum and the attention of President Wilson.
So it took some awesome women to establish Mother's Day. And it's no coincidence that MOM upside down is WOW because we took some major inspiration from moms everywhere when we designed our 2017 Mother's Day Collection.
Whether your mom's favourite chocolates are colourful flowers, an assortment of milk & dark chocolates or whether she's waiting for you to surprise her with a new favourite, you can't go wrong when you get her what she really wants (psst, it's chocolates from Purdys).